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Do salespeople have to be dishonest?

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Should salespeople be dishonest? Is cheating in commerce acceptable or even necessary to be successful? Years ago I spoke to someone who sold a product that was said to be good for health. He told me he mentioned on the packaging: “Clinically tested!” Laughing, he added: “Ha, ha, clinically tested! You can just put that on there, but that doesn't mean anything!" He pronounced it in a look-how-smart-I-am tone. Underlying such an attitude is the thought that if you want to sell something, a little deception should be allowed and may even be necessary. Seems like a dubious argument to me. I understand that the seller wants to sell, but it seems to me that the buyer does not want to be misled.