The psychology of naturalness preference
![Image](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHsXxsheKkwrOlqD9sAfn0Wvjm3lWFk-eX3ED7qCHAoe63kNgkVyFKPdweYiJ7orL1_rhdQ05EJ98xCcO2pu5L-flFjawZW-sVKZmHBx1PcDrc9rI_S78uFtN1Xf4rC9hQd2e7disJbjsHRXyAm71kVeyxq-dOiUI6CHYE413jXv8EcIeDdcAI4JV-Gkk/w640-h366/De%20psychologie%20van%20de%20natuurlijkheidsvoorkeur.png)
Recently, at a birthday party, I spoke to someone who was very concerned about all the problems that our modern era brings. He saw overpopulation as one of the biggest problems. When I said that developments in food technology could provide a good solution for the growing world population, he said with an expression of disgust: “Food technology! The word alone disgusts me! No, my vision is that the world population must be drastically reduced and that we must restore our connection with nature.” I was reminded of this conversation when I came across an article about the naturalness preference ( Zhang & Yu, 2023 ).