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Communicating more effectively with SSG: succinct, specific and generous

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I came across an interesting article on Fast Company. The article explains the so-called SSG method for effective communication , developed by David Rock , co-founder of the NeuroLeadership Institute. Rock focuses on applying neuroscientific insights to leadership and organizational development. He has authored several books, including Your Brain at Work and Quiet Leadership, and is a pioneer in the field of neuroscience and leadership.