October 7, 2011

Organizational Change Exercise

One of the most practical theoretic frameworks on organizational change is the theory of planned behavior (Ajzen, 1991), briefly TPB. I mentioned an adjusted version of this framework by Reeve and Assor (2011) in this article: Developing a Growth Mindset - How individuals and organizations benefit from it. Here is a simple vizualisation of that framework:


This framework assumes that effectively executing certain desired behavior happens when individuals are autonomously motivated for the desired behavior. There are three requirements for this autonomous intention. First, it is required that individuals feel they have influence over the behavior, that they can perform and control the behavior. Second, they need to have a positive attitude with respect to the desired behavior. Third, it is necessary that the desired behavior is the dominant norm in the organization. The desired behavior needs to be expected and support and, if necessary, enforced. These three conditions can be achieved by realizing the four sources shown on the left in the figure (which can be seen as control knobs) .

Exercise: reflect on an organizational change process
Think about an organizational change you were once involved in yourself in one role or another. Reflect on how and to which extend the knobs 1 - 4 were used. Which were used well and which could have been used more or better?

Control knob 1: Knowlegde, skills and training in the desired behavior
  • What was used well: 
  • What might have been used more or better:
Control knob 2: Personal experience and scientific evidence of the value of the desired behavior
  • What was used well:
  • What might have been used more or better:
Control knob 3: Value support for the desired behavior
  • What was used well:
  • What might have been used more or better:
Control knob 4: Political support for behavior which supports the desired behavior
  • What was used well:
  • What might have been used more or better:

3 comments:

  1. I was not familiar with this model, thanks for sharing.
    I think it is very useful.
    I also like the idea of "knobs", it kind of resonates with complexity theory where the "control parameters" can be thought of as knobs that can be turned up or down...

    ReplyDelete
  2. you're welcome. The knobs idea was mine btw (neither Azjen nor Reeve and Assor) are to blame for that one :)

    ReplyDelete
  3. Thanks for the post.
    Love to see more systemic offerings on SFC.

    Would intrinsic motivation be subsumed under (just) the "2nd Knob"?
    I've found if THAT factor is elicited nothing can stop the team's efforts.
    Chad

    ReplyDelete

Enter your email address:

Delivered by FeedBurner