In the post Perspective change I described a simple way to help clients visualize the desired situation from a third person perspective. With this technique you ask in essence: ”How will other people notice things will have become better?" An example: "How will the customer notice our service orientation will have improved?" My experience is that this type of question, which I dubbed the perspective change question helps clients to get a broader perspective on themselves and their situation so that they can develop clearer goals.
Now, I stumbled on some research which affirmed the usefulness of the perspective change question. Noelia Vasquez and Roger Buehler found the visual perspective adopted in using positive mental imagery moderates its motivational impact. The authors tested their hypothesis that people feel more motivated to succeed on a future task when they visualize its successful completion from a third-person rather than a first-person perspective. Actions viewed from the third-person perspective are generally construed at a relatively high level of abstraction—in a manner that highlights their larger meaning and significance—which should heighten their motivational impact. Three studies in the domain of academic motivation support this reasoning. Students experience a greater increase in achievement motivation when they imagine their successful task completion from a third-rather than a first-person perspective. Moreover, mediational analyses reveal that third-person imagery boosts motivation by prompting students to construe their success abstractly and to perceive it as important.
Here is the full article: Seeing Future Success: Does Imagery Perspective Influence Achievement Motivation?