"A number of oversimplifications and misunderstandings have crept into our beliefs about subjective well-being, and some of the myths are probably driven by our own values. We want friends to matter more than money, and we do not want to defend materialism. We also desire to simplify our findings for the public. The danger is that our oversimplifications will become accepted by researchers because they are repeated so frequently. As researchers we must be critical, and this includes a skeptical stance toward our own conclusions. We want to improve society by making our findings widely known, but we must take care not to be hasty in rushing to conclusions to meet the demand for media coverage."
~ Ed Diener, quote from The Science of Subjective Well-Being