"The more popular a therapy approach becomes, the more likely it is to gain the reified status of a "model". One ultimate result of this is that practitioners may become so focused on implementing the model that they lose sight of the client's uniqueness and the therapeutic relationship. Therapy works best when we adapt our methods to clients instead of queezing them into our preferred models and techniques."
~ John Murphy, professor of psychology at the University of Central Arkansas (source: Solution Focused Brief Therapy in Schools: A 360 Degree View of Research and Practice (Oxford Workshop Series), p 119). Indeed an important point to remember. What John Murphy says here is not limited to therapy. It is just as valid for coaching, techning, and management.