April 24, 2007

The Power of Positive Priming (2)

Do you like to play the game Trivial Pursuit but find it hard to win? Reading this article may help you to win next time you play it. The 4 experiments described in this article by Ap Dijksterhuis and Ad van Knippenberg established that priming the stereotype of professors or the trait 'intelligent' enhanced participants' performance on a scale measuring general knowledge. Also, priming the stereotype of soccer hooligans or the trait 'stupid' reduced participants' performance on a general knowledge scale.

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