This insightful quote is from Barry Duncan, author of What's right with you? and co-author of The Heroic Client. The Heroic client is an excellent book which explains how therapy has for too long been been neglecting, ignoring, and depersonalizing clients, by its over-emphasis on methods and techniques, by following the medical model, by its emphasis on pathology, by hegemony of biological approaches, and so on. Here is a review of The Heroic Client. René Butter and and I have tried to translate the client-oriented and outcome-informed approach which the Heroic client argues for, to the context of management coaching and management consulting (read more).
Also read: Client directedness