Authors of management books and articles often describe large and enormously successful companies like General Electric, Southwest Airlines, Wells Fargo, and so on. The most famous example is Jim Collins' book GOOD TO GREAT which is now the best sold managment book of all times (here is a review of that book). David Maister wonders what the relevance of these great examples is for normal people in normal companies. He has started a discussion on his blog by asking “What about people and firms that, quite consciously, make a choice that they don’t want to pursue “Olympic Gold.” They want to do good work, serve their clients well, while making a decent living. Do business authors and consultants have anything to offer such people?” Read here what he and his readers think about this.