February 28, 2007

The Power of Positive Priming

Elizabeth Peterson writes an interesting brief article on priming. A few quotes:

"Psychologists use the term priming to refer to the activating of certain parts of the brain just before carrying out a task. Though it often occurs unconsciously, priming gets us ready to notice certain things and to feel and act in certain ways.
"Psychologist John Bargh and his colleagues showed that people who were unknowingly primed with words related to rudeness were much more likely to interrupt an experimenter’s private conversation than subjects who were primed with ‘polite’ words."

"If a few words can be this powerful, imagine how much a person’s perception of their whole environment might matter."
"The key is finding something right for you, because without your even knowing it, your environment will have a profound effect on you throughout your day."
Read this great little article here: Positive priming.


  1. I wonder how solutions focus may aid in priming people for positive feelings and actions.

    I've read about Bargh's studies before and other studies on automaticity and priming and usually the effects are outside of our awareness and people even deny those "primes" would even affect them.

    It could be that in solution focus the mere fact of starting with problem-free talk and talk of the future primes positive feelings such as hope and perhaps readies people to take action.

  2. Hi Rodney, thanks. In this article, which I co-wrote with Gwenda Schlundt Bodien, I say a few things about how SF uses priming: http://bit.ly/7H5imH

  3. Thanks for the link to the article. I read it and it really helps to explain how some of the practices of Solutions Focus are supported by current research into psychology.


Enter your email address:

Delivered by FeedBurner